ABOUT
Shugyõ
strategic coaching for the driven.
I’m a professional natural bodybuilder, lifetime natty, and a coach who’s been walking the walk for over 15 years.
I’ve competed across multiple federations,
served as President and Head Judge for the Fiji Bodybuilding & Fitness Federation, and guided athletes of all levels through the highs, lows, and occasional identity crises that comes with pushing your body & mind to its limits.
My coaching practice has had many faces over the years, but through my own journey as someone who has naturally been drawn to extremes (and the highs and lows that come with it), I’ve come to want more balance in my own life - more sustainability. In working with clients from all walks of life, I’ve come to see this as something the modern world is lacking - and it’s inhabitants desperately needing.
As such, I created Shugyō Coaching. The term “Shugyō” means “disciplined practice” in Japanese.
I love natural bodybuilding. You see, it’s more than just looking good under lights in your budgie smugglers covered in fake tan (though I do love the smell of fake tan). It’s about structure, strategy and pushing yourself for yourself; it is a crucible for self-mastery and - with the right guidance - can build the kind of confidence that will serve you well beyond the stage.
My approach blends evidence-based training and nutrition with mindset conditioning, emotional intelligence, habit systems, and recovery strategies. Lifting heavy and being jacked is great and all, but it doesn’t mean much if the rest of your life is falling apart.
It’s body-building - not body-escaping.
Whether you're considering immersing yourself in the rigours of contest prep or trying to extract more out of life, I’m here to help you push when it matters, pull back when it counts, and prep with a level of precision most people only talk about.
This isn’t just coaching. It’s a process of becoming - physically and mentally.
If that sounds like your vibe, let’s get to work.
Hey, i’m Jordon…
Call me red.
Strategic Coaching Certificate - Institute of Applied Psychology
Practitioner of Emotional Intelligence - Institute of Applied Psychology
Neurolinguistic Programming (NLP) Practitioner - Institute of Applied Psychology
Recomp Coach - Recomp
ASCA Strength Coach, Level 1 - Australian Strength & Conditioning Association
CHEK Holistic Lifestyle Coach, Level 1 - The CHEK Institute
FMA Strength Coach, Level 3 - FMA Strength Institute
Certificate IV in Personal Training - Fitness Institute Australia
qualifications
2009
INBA NSW State Titles, 1st Place, Teenage Division
INBA Australian Titles, 2nd Place, Teenage Division
INBA Natural Olympia, 3rd Place, Junior Division
IFBB NSW Titles, 1st Place, Junior Division
IFBB Australian Titles, 3rd Place, Junior Division
2010
INBA NSW State Titles, 1st Place, Junior Division
INBA Australian Titles, DNP, Junior Division
2011
INBA NSW State Titles, 1st Place Junior Division & Overall Winner
INBA Australian Titles, 2nd Place, Junior Division
INBA Universe Titles, 2nd Place, Junior Division
2014
MuscleMania Australian Titles, 1st Place, U90kg Division
ANB Australian Titles, 3rd Place, Junior Division
2016-2017
Served as President & Head Judge for the Fiji Bodybuilding & Fitness Federation
2018-2020
Had a 10 minute career as a competitive eater, ranked 12th in Australia (lol)
My own pilgrimage
2018
ICN Muscle & Model Supershow - Open Class 2 & Overall Winner
ICN City Nationals - Open Class 2 & Overall Winner, Awarded Pro-Card
ICN City Nationals - 2nd Place, Professional Division
2019
ICN Australian National titles - 6th place, Professional Division
ICN Universe Titles - DNP
2023
NBA NSW Titles - U90kg Class & Overall Winner
NBA Australian Titles - U90kg & Overall Winner, Awarded Pro Card
NBA Australian Titles - 1st Place, Professional Division,
ICN Australian Titles - DNP
ICN Bali International Titles - 1st Place, Professional Division
go deep, not wide
Unless we’re talking lats, then ABSOLUTELY go wide - but in the meantime, sign up to my mailing list.
No spam. No hype. Just valuable insights that will build more than muscle.