I’m a professional natural bodybuilder, lifetime natty, and a coach who’s done a few things.

I’ve competed across multiple federations,
served as President and Head Judge for the Fiji Bodybuilding & Fitness Federation, and guided athletes of all levels through the highs, lows, and occasional identity crises that comes with pushing your body & mind to its limits. Hey, you don’t get genius without a touch of crazy - same rule applies here (lol).

My coaching practice has had many faces over the years, but through my own journey as someone who has naturally been drawn to extremes (and the highs and lows that come with it), I’ve come to want more balance in my own life - more sustainability - and the older (and hopefully wiser) I get, the more I realise that balance isn’t some superfluous concept that brings about a perpetual state of #zen, but rather, an absolute necessity for progress. I mean, take this big ol’ blue rock we inhabit as a prime example - a little too far or too close to the sun, and we wouldn’t even be here - so me thinks balance is kind of important for just about everything in the known universe. In working with clients from all walks of life, I’ve come to see this as something the modern world is lacking - and it’s inhabitants desperately needing.

As such, I created Shugyō Coaching. The term “Shugyō” means “disciplined practice” in Japanese.

I love natural bodybuilding. You see, it’s more than just looking good under lights in your budgie smugglers covered in fake tan (though I do love the smell of fake tan). It’s about structure, strategy and pushing yourself for yourself; it is a crucible for self-mastery and - with the right guidance - can build the kind of confidence that will serve you well beyond the stage.

My approach blends evidence-based & “artistic” training design, with bespoke nutrition, mindset conditioning, emotional intelligence, habit systems, and recovery strategies. Lifting heavy and being jacked is great and all, but it doesn’t mean much if the rest of your life is falling apart.

It’s body-building - not body-escaping.

Whether you're considering immersing yourself in the rigours of contest prep or trying to extract more out of life, I’m here to help you push when it matters, pull back when it counts, and prep with a level of precision most people only talk about.

As such, I run with a very small contingent of clients, taking on NO MORE than 15 people at a time. The fitness industry is laden with coaches bursting at the seams with full books and grand instagram followings - i’m interested in precisely none of that.

This isn’t just coaching. It’s a process of becoming - physically and mentally. It requires a high degree of attention to detail and self awareness, for both coach and client.

If that sounds like your vibe, let’s get to work.