ABOUT
Shugyõ

strategic coaching for the driven.


I’m a professional natural bodybuilder, lifetime natty, and a coach who’s been walking the walk for over 15 years.

I’ve competed across multiple federations,
served as President and Head Judge for the Fiji Bodybuilding & Fitness Federation, and guided athletes of all levels through the highs, lows, and occasional identity crises that comes with pushing your body & mind to its limits.

My coaching practice has had many faces over the years, but through my own journey as someone who has naturally been drawn to extremes (and the highs and lows that come with it), I’ve come to want more balance in my own life - more sustainability. In working with clients from all walks of life, I’ve come to see this as something the modern world is lacking - and it’s inhabitants desperately needing.

As such, I created Shugyō Coaching. The term “Shugyō” means “disciplined practice” in Japanese.

I love natural bodybuilding. You see, it’s more than just looking good under lights in your budgie smugglers covered in fake tan (though I do love the smell of fake tan). It’s about structure, strategy and pushing yourself for yourself; it is a crucible for self-mastery and - with the right guidance - can build the kind of confidence that will serve you well beyond the stage.

My approach blends evidence-based training and nutrition with mindset conditioning, emotional intelligence, habit systems, and recovery strategies. Lifting heavy and being jacked is great and all, but it doesn’t mean much if the rest of your life is falling apart.

It’s body-building - not body-escaping.

Whether you're considering immersing yourself in the rigours of contest prep or trying to extract more out of life, I’m here to help you push when it matters, pull back when it counts, and prep with a level of precision most people only talk about.

This isn’t just coaching. It’s a process of becoming - physically and mentally.

If that sounds like your vibe, let’s get to work.

Hey, i’m Jordon…
Call me red.

qualifications

2009

  • INBA NSW State Titles, 1st Place, Teenage Division

  • INBA Australian Titles, 2nd Place, Teenage Division

  • INBA Natural Olympia, 3rd Place, Junior Division

  • IFBB NSW Titles, 1st Place, Junior Division

  • IFBB Australian Titles, 3rd Place, Junior Division

2010

  • INBA NSW State Titles, 1st Place, Junior Division

  • INBA Australian Titles, DNP, Junior Division

2011

  • INBA NSW State Titles, 1st Place Junior Division & Overall Winner

  • INBA Australian Titles, 2nd Place, Junior Division

  • INBA Universe Titles, 2nd Place, Junior Division

2014

  • MuscleMania Australian Titles, 1st Place, U90kg Division

  • ANB Australian Titles, 3rd Place, Junior Division

2016-2017

  • Served as President & Head Judge for the Fiji Bodybuilding & Fitness Federation

2018-2020

  • Had a 10 minute career as a competitive eater, ranked 12th in Australia (lol)

My own pilgrimage

2018

  • ICN Muscle & Model Supershow - Open Class 2 & Overall Winner

  • ICN City Nationals - Open Class 2 & Overall Winner, Awarded Pro-Card

  • ICN City Nationals - 2nd Place, Professional Division

2019

  • ICN Australian National titles - 6th place, Professional Division

  • ICN Universe Titles - DNP

2023

  • NBA NSW Titles - U90kg Class & Overall Winner

  • NBA Australian Titles - U90kg & Overall Winner, Awarded Pro Card

  • NBA Australian Titles - 1st Place, Professional Division,

  • ICN Australian Titles - DNP

  • ICN Bali International Titles - 1st Place, Professional Division

go deep, not wide

Unless we’re talking lats, then ABSOLUTELY go wide - but in the meantime, sign up to my mailing list.

No spam. No hype. Just valuable insights that will build more than muscle.